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Vickie Newton: Fantasy to be TV anchor came true


By Eileen P. Duggan

Originally published in St. Louis Journalism Review, Dec. 2008/Jan. 2009

Vickie Newton has always been serious about news. When other little girls in tiny Bearden, Ark., were dreaming of becoming princesses, Wonder Woman or movie stars, little Vickie dreamed of becoming a TV news anchor. The evening news was the highest rated TV show in the Newton home. In fact, she and her brother, Nick, were such newshounds that they named their two puppies Sadat and Begin, after the contemporary newsmakers Egyptian President Anwar al-Sadat and Israel’s Prime Minister Menachem Begin.

“We were such little nerds, and now we delude ourselves and think we’re the cool people,” she says. “Sometimes you need a fantasy.”

Now a seven-year veteran on the KMOV-TV Channel 4 (St. Louis) anchor desk, Newton is living her lifelong dream. She co-anchors the 5 and 10 p.m. weekday newscasts with Larry Conners, and often covers the 6 p.m. broadcast as well.

Newton still obsesses over the news, getting it through every source available — Newsweek, Time, The Economist, the New York Times,, — “everything,” she says. “I mean it’s ridiculous. If I miss Meet the Press, I’m downloading.” She and her brother still exchange tips on news bits that one of them may have missed.

She started actively pursuing her goal while attending Bearden High School, despite the emergence of a demonstrated talent for playing piano. Newton was good enough to accompany the church choir and win piano competitions, but she couldn’t see music as a career.

“It simply was a concept I couldn’t grasp,” says the soft-spoken, reserved Newton. “I was in a town of 1,200 people. It’s hard, I think, for many kids to dream of something they cannot see. I could see news anchors. I had never seen a concert pianist, so I never made the connection.”

So, while still in high school, Newton worked a part-time job as a news reader on a local country music radio station. She went on to Arkansas State University, where she earned a bachelor’s degree in broadcast journalism in 1987. During college, she worked at a National Public Radio affiliate and after graduation moved on to television at KATV in Little Rock, KMBC-TV and WDAF-TV in Kansas City, and then WDIV-TV in Detroit. Along the way, she married her college sweetheart, but they divorced after eight years.

While in Detroit, Newton did graduate coursework at University of Detroit, but didn’t finish her thesis until after two years in Atlanta at WSB-TV and CNN. The thesis was on the “back burner” until she arrived at KMOV in January 2002 “and started to create a life with some balance, which is what I treasure most about my life,” she says. She completed the master’s degree in journalism in 2003.

Now that Newton is an anchor, she misses “the discovering process of reporting and being in the mix of the day’s events,” she says. “As an anchor, you’re somewhat removed because you’re in the studio, but the advantage to it is you have a chance to be part of all the stories. When I was younger, I loved getting the interview, getting on the air live, the immediacy of it. I think this is the perfect time for me to be an anchor — I move a little slower, need a little more artificial light. It’s worked out well.”

Not that she’s all that old. At 43, she’s been in the business for 22 years, a span that has seen many changes. “I think the biggest challenge for news is maintaining relevance,” she says. “I think [KMOV is] doing a good job because we are adapting to what our culture is dictating. The internet is demanding that we adjust the way we tell the news. Maybe you don’t want to watch it on television — that’s fine, we’ll bring it to you via the ’net. We’ll bring it to you via your telephone. We’ll bring it to you. And I think that is born of a commitment to journalism and an awareness that change is inevitable.”

She also believes local TV news in general is still serving the public. “I think we have corrected an alarming trend toward sensationalism,” she says. “We’ve slowly recalibrated and redefined what is news. Frankly, for a while there we were trivializing the value of news by covering some silly occurrences. I think we have policed ourselves, with a little bit of prodding from the news consumer.”

One thing KMOV has done that is far from trivial is “A Shared St. Louis,” a six-month series on race relations in St. Louis. Newton anchored the segments, which appeared in various time slots between August and December 2008. A Shared St. Louis tackled topics ranging from local civil rights history to crime to housing to homelessness.

“It is an ambitious project, but I believe it’s going to yield positive results, maybe not immediately, but in time,” Newton said during the series’ run.

The series was the brainchild of Executive News Director Sean McLaughlin, who moved here from Minnesota by way of Tulsa and was struck by the tone of race relations in St. Louis. “He wanted to take a look at the genesis of the issue,” Newton says. “I thought it was very courageous of him because it is such an emotional issue, and for a new executive in a new city to want to investigate is impressive.”

Viewers were invited to join the conversation by participating in an online blog about the series, and of course to call and send letters and e-mails. “Some of [the reaction] has been encouraging and some of it has been critical,” Newton said then. “I think it’s been successful because it has generated dialogue, and when you invite people to converse with you, it is good to let them speak in their own language and not set parameters and tell them how the conversation should sound.”

Newton’s skill on the job has won her several awards including Best TV News Anchor by the Riverfront Times in 2002, a Suburban Journals’ Women of Achievement award in 2007 and inclusion in the St. Louis Business Journal’s 40 Under 40 list in 2006. The stylish newswoman has used her celebrity to help others by serving on the boards of the Literacy Roundtable, which has established “Vickie’s Literacy Fund” in her honor; Opera Theatre of St. Louis; Jazz at the Bistro; the YWCA; the St. Louis Symphony’s Community and Education Advisory Board; and several others. She also served on the National Endowment of the Art’s Music Panel for the 2007 grants round. She enjoys chairing fund-raisers and plans to host small fund-raising dinners at her downtown loft.

In the meantime, Newton cooks for friends and family members at her vacation/retirement home on Lake Hamilton near Little Rock. She visits there every month or so, often inviting friends to special or seasonal dinners, such as an autumn dinner in October.

For her favorite escape from the seriousness and intensity of the daily news, Newton goes back to her music, playing the Young Chang grand piano she bought herself for her 30th birthday.

“It has always been my little safe haven and it’s one that I wish I had more time to cultivate,” Newton says.

She has performed at public events such as the Variety Club telethon and a benefit concert for the St. Louis Children’s Choir at Powell Hall. At that concert in 2008, she played with St. Louis Symphony Orchestra Concertmaster David Halen and soprano Miran Halen. She studies piano with Peter Henderson, an assistant music professor at Maryville University.

In her perfect life, some years down the road, Newton envisions spending her days running a voice production studio, her evenings cooking and attending fabulous shows with a handsome husband (not currently in the picture), and her nights playing piano. She’s sure that day will come.

“I believe that we all have a way of eventually finding that place where we truly belong — if you don’t faint from the tedium of the journey.”

* * *

UPDATE (7/11/11):
Vickie Newton has embarked on some new ventures, while still serving as an anchor on KMOV-TV. She recently joined a cooking sisterhood that makes appetizers to share at a monthly gathering. “It’s a wonderful group of women, some married, others used to be — and that includes me,” Newton says.

After a whirlwind courtship and a brief marriage in 2009, she is single again.
“Would I like to marry again? Absolutely!” she says. “I feel I am smarter and waiting for the right man for me.” For now, she has a new companion, “an adorable shih tzu named Norman, and nurturing him satisfies my maternal instincts.”

Newton also has started a new adventure as publisher/editor of an online magazine, The Village Celebration. “It is such as honor to provide a more complete narrative about African Americans.”

UPDATE (7/20/12):

Vickie Newton announced today that she plans to leave KMOV-TV Channel 4 to go home to Arkansas and spend more time with her family and longtime friends there. Her final day on the air, not yet determined, will be sometime in August.

UPDATE (9/1/12):

Vickie’s last newscast on KMOV-TV was at 10 p.m. Aug. 16. She still can be found at The Village Celebration.


Visit Vickie’s websites:

Download the original published article free at:

10 Comments leave one →
  1. Rumell Lomack permalink
    March 2, 2018 5:34 pm

    I will always remember your grace, humility, freshness, and that warm smile. I visited channel 4 news and your welcome was genuine and you left an indelible mark. God bless your endeavors
    Feb. 2002
    St. Louis

  2. Anonymous permalink
    August 22, 2012 11:30 am

    i have watched you since you began in St. Louis. You will be missed, I miss you already and couldn’t sleep after your goodbye that night. I wish you the very best. Blessings!

  3. steve keyboard wizard permalink
    August 22, 2012 2:29 am

    vickie i am going miss you. i will keep you in my prayers. you will always have a special place in my heart.

  4. August 17, 2012 6:22 pm

    Ms. Newton, I will truly miss seeing you as a professional News Anchor on KMOV Channel 4. I was born in Southeast Arkansas between (Dumas and McGehee) a place called Reed, Arkansas. Meanwhile, I just retired from the SLPS (Teacher). Happy retirement “Homegirl”.

  5. Anonymous permalink
    August 17, 2012 6:08 pm

    Good luck Vickie – We will miss you. Always good to be near family and friends.

  6. Anonymous permalink
    August 14, 2012 11:54 am

    Vicki, the St. Louis area will miss your smiling face, your humor, and your down to earth reporting. Please keep in touch with your viewers in St. Louis. Good luck, and much happiness in Ark.

  7. Linda G. Newberry permalink
    November 1, 2011 11:35 am

    To Vickie: Miss you on the news and was wondering where you are!!! Your replacement is great, but do miss you as you were both on the news. Good luck in whatever you are doing presently and hope to see you back soon.

  8. June 29, 2011 10:39 pm

    Ms Newton’s career is impressive. But what is most impressive is her down to earth demeanor I witnessed at a shopping area off of highway 64 and Greenmount. I recognized her and she responded with a big smile and a wave. I thought that was way cool! Go Vicki, go. ;+)

  9. skip permalink
    August 15, 2010 4:50 am

    Ms. Newton, congrats on a very complimentary article, impressive and ever flourishing career. I’ve admired your professionalism, humility, and beauty (outward, and more importantly “inner”) from the Illinois side. Keep on keepin’ on and you’ll no doubt acheive the “Perfect Life” with some very fortunate soul.


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